Norm’s Farms attracted the attention of a lot of great folks at the Natural Products Expo East show held in Baltimore, Maryland in September this year. One interaction stood out for all of us, though, and that was when a woman picked up a sample of our Elderberry Jam as she was walking past our booth. She got about 10 feet down the aisle, turned around and came right back to our booth to talk to us. “Oh my gosh,” she said, “that jam is SO GOOD!” We had a really nice visit and learned that our new fan was a chef in New York City. We shared our contact info with her and sent her home with a jar of our Elderberry Jam to play with in her kitchen. All in all, it was a very lovely interaction indeed!
The American Masters of Taste
About a week later we received a call from the American Masters of Taste, the nation’s oldest third-party culinary endorsement organization, as, unbeknownst to us, someone from the show recommended that we submit our jams for judging. Of course we were delighted to participate.
We submitted our Elderberry Jam, Blueberry Elderberry Preserves and Elderberry Ginger Pecan Jam for a “triple-blind judging process” to ensure accurate and fair results. This judging was a part of the on-going U.S.A. Taste Championships founded in 1986 with the establishment of Chefs In America, whose professional culinary board members gather weekly to conduct taste tests on a myriad of foodservice and retail grocery products. The American Masters of Taste evaluators are all chefs considered leaders in their field, and when judging products on six major attributes (taste, appearance, aroma, mouth feel, aftertaste and gestalt), do not know who the manufacturer is, what the product variety or appellation is or what the other evaluators’ scores and comments are.
Norm’s Farms Win’s 2015 USA Taste Champion Award
We are thrilled to announce that Norm’s Farms was declared a 2015 U.S.A. Taste Champion. The American Masters of Taste judging panel agreed that, “In the process of creating an American preservation effort for the precious commodity known as the elderberry, Norm’s Farms has formulated a selection of delicious preserves and jams.”
We have worked hard to create recipes that honor our commitment to creating food that is both good and good for you, and national recognition of this caliber is truly rewarding!